Dynamic Yield’s platform could theoretically analyze a customer’s orders, and discover that individual usually buys a Big Mac around 1:30 p.m. on Tuesday. Consequently, Dynamic Yield could send the person a text or an email with a coupon for a free drink with a Big Mac at 1:00 p.m. on Tuesday. Accordingly, Dynamic Yield has built a “Triggering Engine.” A Triggering Engine is an app that automatically generates and sends emails and push notifications that will supposedly reach customers at critical moments.
Instead, almost everything labeled AI these days is merely better data processing. For example, in robotic process automation digital algorithms perform a function such trading stocks repeatedly. They call it robotic because a digital robot does the work. However, a digital robot merely mimics a human action without thinking.