I think The Drop is an attempt to snatch Target customers. In particular, Bezos is trying to get future soccer moms; while their shopping habits are still forming. Bezos’ plan is to create a generation of women who only shop on Amazon for everything. Tellingly, the best book about Amazon is The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone.
Continue Reading Target and the Art of Retail Survival
Disney and Target are partnering because they are facing the same aggressive, tech-savvy, and cash-rich competitor: Amazon. The hope is that Target and Disney can drive each other’s sales with synergy.
Continue Reading How Does Target Survive in the Age of Amazon?