Wayfair the Biggest Online Retail Success you Never Heard of

Wayfair’s growth over the past few years has been explosive. For example, Statista estimates the number of active Wayfair customers grew from 10.99 million in 2017 to 15.16 million in 2018.   Moreover, Statista calculates Wayfair had only 2.09 million customers in 2013, 3.22 million customers in 2014, 5.36 million customers in 2015, and 8.25 million customers in 2017. Thus, Wayfair’s customer base grew by 13.07 million shoppers in just five years.   Sales volume is also exploding at Wayfair. Notably, Statista estimates the number of orders Wayfair ships grew from 3.31 million in 2013 to 28.08 million in 2018. Specially, Wayfair shipped 5.24 million orders in 2014, 9.17 million orders in 2015, 14.06 million orders in 2016, and 19.41 million orders in 2017.

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Can Machine Learning save McDonald’s?

Dynamic Yield’s platform could theoretically analyze a customer’s orders, and discover that individual usually buys a Big Mac around 1:30 p.m. on Tuesday. Consequently, Dynamic Yield could send the person a text or an email with a coupon for a free drink with a Big Mac at 1:00 p.m. on Tuesday. Accordingly, Dynamic Yield has built a “Triggering Engine.” A Triggering Engine is an app that automatically generates and sends emails and push notifications that will supposedly reach customers at critical moments.

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Is Zillow Making Money?

Therefore, people are buying stock in a company that loses money on its investments that is expanding its investing activities. Ben Graham was right “Mr. Market is insane.” Moreover, it is not clear how Zillow will pay the houses to buy to flip. For instance, Zillow had just $651,058 in cash and equivalents, $66,083 in receivables, and $903,867 in short-term investments on 31 December 2018. Hence, Zillow had assets of $1.892 billion at the end of 2018. Consequently, I think the only ways Zillow can finance the flips are to borrow money or issue collateralized debt. Thus, Zillow is adopting the business model that led to the mortgage catastrophe of 2007 to 2008.

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