Frighteningly, there a great deal of data that justifies my suspicions that television is dead out out there. Statistics that prove television is dying include:
- My estimate of combined viewership for all five broadcast US TV networks in the 2018-2019 viewing season: 28.4 million. In detail, there are five American broadcast TV networks, Fox, ABC, NBC, CBS, and the CW. Nielsen Media research estimates, CBS’s viewership at 8.9 million, Fox’s viewership at 5.4 million, ABC’s audience at 5.6 million, NBC’s audience at 7.2 million, and the number of people watching CW at 1.3 million.
- 3.08 million – the number of viewers for the top-rated US cable TV program on Wednesday 24 July 2019. That program was the Fox News coverage of Robert Mueller’s congressional testimony, Deadline reports.
- 329.262 million, Worldometers’ estimate for the United States population in July 2019.
- 2.94 million, the number of people watching America’s highest-rated broadcast network; CBS (NYSE: CBS) on 25 July 2019, in Deadline’s estimate.
- 0.6% the percentage of American adults aged 18 to 49 who watched CBS on 25 July 2019 according to Deadline.
- 11.34 million – the number of Americans Deadline estimates watched all five broadcast television networks on 25 July 2019.
- 2.3% the percentage of American adults between 18 and 49 who watched broadcast television on 25 July 2019 in Deadline’s estimate.
Therefore, less than 1% of America’s population was watching the highest-rated cable television show on 24 July 2019. Moreover, if Deadline’s estimate is correct, less than 5% of Americans were watching broadcast television on 25 July 2019. To elaborate, 10% of 329.262 million is 16.431 million.
This situation is catastrophic for satellite TV providers like DISH Network (NASDAQ: DISH) because its’ business is selling cable and broadcast television it distributes by satellite. However my estimates show over nine out of 10 of Americans are no longer watching traditional television.
Television’s Audience is dying off
Frighteningly, data from the United Kingdom shows television viewership could soon fall far lower. UK media regulator Ofcom estimates Britons between 16 and 24 watch just two minutes of TV news a day, The Guardian reports. In contrast, people over 65 watched 33 minutes of TV news a day.
That figure indicates DISH’s subscriber base is older and likely to die off. For instance, 4,671 Baby Boomers (Americans between 55 and 75) die each day, Incendar.com estimates. Therefore, around 1.705 million Baby Boomers die each year.
Originally published at https://marketmadhouse.com on July 29, 2019.