A major threat to Family Dollar, and Colgate Palmolive, is Amazon Prime which gives consumers free shipping on all their basic needs for $12 a month. Statista estimates there were 103 million US Amazon Prime subscribers in March 2019 up from 95 million in June 2018. Moreover, Statista estimates the average Prime Member spends $1,400 on Amazon each year. Thanks to Amazon Prime, Americans are more used to shopping online.
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