Meanwhile, Trump’s attacks on Kaepernick could raise Nike’s stature with the 54% of Americans who disapprove of the President. To elaborate, Gallup estimates 54% of Americans disapprove of Trump’s performance and 44% of Americans disapprove of Trump strongly. Plus, only 41% of Americans approve the President. Thus, 69% of Americans could sympathize with Kaepernick. Under those circumstances, hiring Kaepernick is a brilliant marketing ploy for Nike. Oddly, I think Trump knows of this but does not care because of all the free publicity he receives. In particular, the President can appeal to anti-black voters without appearing visibly racist. Therefore, hiring Kaepernick is a brilliant marketing strategy for Nike. In particular, Nike can take advantage of all the publicity and controversy Trump generates without having to associate with the President. Instead, Nike can portray itself as a hero standing up for freedom and opposing the racist bully Trump. On the other hand, the risks Nike takes are slight because most people do not want help Trump. Moreover, even Kaepernick critics are loath to attack Nike because they do not want to be branded racists, enemies of free speech, and un-American.
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