Can Machine Learning save McDonald’s?

Dynamic Yield’s platform could theoretically analyze a customer’s orders, and discover that individual usually buys a Big Mac around 1:30 p.m. on Tuesday. Consequently, Dynamic Yield could send the person a text or an email with a coupon for a free drink with a Big Mac at 1:00 p.m. on Tuesday. Accordingly, Dynamic Yield has built a “Triggering Engine.” A Triggering Engine is an app that automatically generates and sends emails and push notifications that will supposedly reach customers at critical moments.

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