Nordstrom may never get that market share because Walmart is making a big push in New York. To explain, Walmart’s incubator Store No 8 is testing Jetblack; an algorithm that shops for customers in Manhattan, Vox reports. Couriers deliver all Jetblack orders within two days and pick up returns for free. Jetblack threatens Nordstrom because it is squarely at affluent urban dwellers. However, Jetblack is one of just many pushes Walmart is making for the upper-middle class market. In addition, to the experiments Store No. 8 conducts in New York, Walmart owns the men’s fashion brand Bonobos and partners with Lord & Taylor. Consequently, a smart move for Nordstrom is to launch a concierge or join Jetblack. Obviously, Nordstrom Local will be a perfect support mechanism for a concierge service like Jetblack. For instance, Jetblack couriers could take clothes to Nordstrom Local for tailoring.
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