As the ecommerce segment gets more competitive, the need to stand out from the competitors also becomes very important. And one good way of outperforming your competitors is by generating a huge social media following so that your offerings always have a ready customer base. Below, we look at dour simple ways you can improve your ecommerce marketing through social media.
One of the most important things you should do is to create exclusivity for social media users. This essentially means that your social media followers must get some special benefit for following your brand. Only then can you completely hook the users into your social media profile and convert them into paying customers. For example, if you are a company selling projectors online, then you can add in a special coupon that gives your social media followers free shipping throughout the US. Such little benefits that you provide to your followers will go a long way in building a loyal and engaged fan base.
If you are not able to generate any ideas on how to promote your product through social media, check your competitors. Look at their social media profiles and check how they are engaging their users, generating positive support, and turning their followers into paying customers. Once you go through a few such competitor social media accounts, you will have a good idea of what needs to be done to attract, retain, and profit from your followers.
Optimal Social Media Platform
Rather than thinking of having a presence in all social media platforms, focus on developing your presence on platforms that are suitable for your business. For example, if you sell luxury watches, then you should try to promote a social media profile wherein you can easily get large exposure for the photos and videos of the watches you upload. As such, platforms like Instagram will be more suitable for you. If you don’t know how to select a suitable social media platform, get in touch with Surfaced Media and they will do the necessary.
Remember to make the users engage with your social media profile. A good way to do this is via competitions. For example, imagine that you own a tattoo business. Now, you can ask your customers to post their pictures on your Facebook group where the users can vote for the best looking tattoo. This will not only keep the users hooked because of their interest in seeing newer tattoos, but your existing customers will also be happy that the tattoo that they got is well-received by others. This obviously will only go on to benefit your business.
In addition to the above, remember to never push your products onto customers by frequent posts that try to pressure your flowers to make a purchase. This is a big turn-off for your social media followers and they might even stop following your brand page. So, just focus on posting great content and generating user interest. Your ecommerce traffic and sales will naturally increase as a consequence.